Understanding the Types of RPM (REVENUE PER THOUSHAND IMPRESSION) - RPM is classified into three parts, namely RPM queries, page RPM, and RPM ad request. Here's the explanation.
1. RPM Queries
Count RPM query is the division between earnings estimates moved at the number of queries being reported then multiplying by 1000.
Formula: (Estimated earnings / Number of queries) x 1000 = RPM queries in dollar value.
Note: Queries tertaksi $ 50 of 10,000 queries.
Then to the income generated by RPM query is:
($ 50 / 15,000) x 1000 = $ 5.00.
2. RPM Page
Almost SAA with RPM calculation of the queries above, only the calculation is smaller than the page RPM RPM Query. The calculation of revenue per thousand page impressions (RPM) is by dividing your estimated earnings by the number of ad requests are made, then multiplying by 1000.
Formula: (Estimated earnings / Total pages appear) x 1000 = RPM pages in dollar value.
Note: Estimated earnings is $ 0.06 with a 50 page impressions.
Then to the income generated by RPM value of the page is:
($ 0.06 / 50) x 1000 = $ 1.2.
3. RPM Ad Requests
As with the other RPM value calculation, request ad revenue per thousand impressions (RPM) is calculated by dividing your estimated earnings by the number of ad requests are made, then multiplying by 1000. Examples can adjust as described above.
Keep in mind, related to the value of RPM, everything is told in the form of estimated values, including the end result every day. But, of course, given the results are not yet final. Therefore, there are many requirements that must be met to support the validity of any clicks that occur on each ad.